Who We Are

Eastern Roots Collective was founded by sisters Namra and Joveria to bring South Asian heritage into streetwear, blending tradition with everyday wear.

With a focus on high-quality embroidery and meaningful designs, Eastern Roots Collective aims to offer pieces that resonate with the South Asian diaspora. Each design is inspired by language, tradition, and everyday moments, bringing cultural expression into streetwear.

We’re proud to be a sister duo, working together to bring our vision to life.

Thank you for being part of our adventure at Eastern Roots Collective—we can’t wait to share our creations with you!

Why We're Your New Favorite Brand:

  • Crafted with Care: We create our designs with attention to every detail, using high-quality materials to ensure that each piece looks as good as it feels.

  • Made Just For You (With Love): We care about our planet. That's why we create each piece to order, reducing waste and ensuring your new favorite item is made with care.

Contact us

We’re here to help! Whether you have questions about our products, need help with an order, or just want to say hi, our team is ready to assist you.